It feels like every day a different beauty product goes viral on social media, with hordes of fans taking to TikTok to gush about a new lip balm or an underrated mascara. Needless to say, it can get overwhelming trying to determine which hyped-up products are actually worth your money.
That’s why major sales events like Prime Day (which takes place today and tomorrow) are the perfect opportunity to try the products popping up all over your “For You” page—guilt-free. To help you get started, I rounded up the best deals on the viral beauty products I’ve been seeing everywhere lately, from 25% off the Laneige Lip Sleeping Mask to a rare discount on the Sol de Janeiro Hair & Body Fragrance Mists. Happy shopping!
Viral Beauty Products to Shop on Sale at Amazon
- Laneige Lip Sleeping Mask, $19 (originally $24)
- Maybelline Lash Sensational Sky High Mascara, $10 (originally $13)
- Vacation Super Spritz SPF 50 Face Mist, $19 (originally $25)
- Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist, $20 (originally $25)
- L’Oréal Paris True Match Lumi Glotion, $13 (originally $17)
- CosRX Snail Mucin 96% Power Repairing Essence, $12 (originally $25)
- Dae Hair Signature Conditioner, $22 (originally $28)
- NYX Professional Makeup Micro Brow Pencil, $9 (originally $11)
Laneige Lip Sleeping Mask
Orig. $24
ICYMI, the Laneige Lip Sleeping Mask has been a consistent viral fave for years with 139 million posts and counting on TikTok. Not only does it deeply hydrate your lips, but it also has a subtle shiny finish and comes in the yummiest sweet scents. If you haven’t gotten to try it yet, now is your chance—this is one of those coveted products that rarely goes on sale.
Maybelline Lash Sensational Sky High Mascara
Orig. $13
On sale for $10, this iconic budget-friendly mascara from Maybelline has racked up a staggering 170 million posts on TikTok. “The application is so smooth,” raved one TikToker of the creamy, buildable formula. “It lifts and separates perfectly.” From the flexible brush that allows you to coat every single lash to the visible lengthening effect, it’s no wonder this mascara has 74,000-plus five-star ratings on Amazon.
Vacation Super Spritz SPF 50 Face Mist
Orig. $25
Summer skincare is all about SPF, and right now, social media can’t get enough of Vacation’s adorable, effective sunscreen offerings. During Prime Day, you can score 25% off the brand’s retro-inspired products, including the Super Spritz SPF 50 Face Mist.
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist
Orig. $24
For maximum summer vibes, look no further than the Sol de Janeiro Cheirosa Hair & Body Fragrance Mists, marked down to just $20. These beachy fragrances instantly transport you to an island oasis, thanks to their tropical scents. For example, Cheirosa 59 has bright, warm notes of vanilla orchid and sandalwood. Not sure which scent to try? Head to TikTok to find countless videos of fans rating their favorites.
Keep reading for more viral beauty products to snag on sale during Prime Day, such as a best-selling snail mucin serum and an under-$10 brow pencil. Just be sure not to wait too long—these buzzy picks are sure to sell out!
L’Oréal Paris True Match Lumi Glotion
Orig. $17
CosRX Snail Mucin 96% Power Repairing Essence
Orig. $25
Dae Hair Signature Conditioner
Orig. $28
NYX Professional Makeup Micro Brow Pencil
Orig. $11
