As a shopping editor, I essentially shop (well, browse) eight hours a day, which means I’ve had to curb my impulse purchasing. After all, if I bought every adorable bikini or viral lip balm I write about, I’d be in major trouble. All of this is to say that Prime Day is the ultimate test of my self-restraint, but after years of practice, I’ve become quite the pro when it comes to identifying which products are actually worth buying.
Still, I’m not one to pass up a great deal, so I rounded up the beauty and fashion picks I’ll be shopping during Prime Day this year. From a $10 shimmery blush to 50% off a Coach bag, keep scrolling for the editor-approved deals you won’t want to miss.
Best Editor-Approved Prime Day Beauty Deals
- Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer, $10 (originally $12)
- L’Oréal Paris Voluminous Panorama Mascara, $13 (originally $16)
- Youth to the People Superfood Facial Cleanser, $37 (originally $39)
- Neutrogena Ultra Sheer Dry-Touch Sunscreen, $9 (originally $13)
- Hero Cosmetics Original Mighty Patch, $10 (originally $14)
- Shark HD430 FlexStyle Air Styling & Drying System, $240 (originally $300)
- Garnier Micellar Cleansing Water, $9 (originally $12)
Kicking off my beauty picks is the liquid blush-slash-bronzer that has become a staple in my summer makeup routine, on sale for just $10. I combine the shades City Sizzle and Electric Bronze for a glowy sun-kissed look. Another one of my makeup must-haves is the L’Oréal Paris Panorama Mascara, a drugstore mascara that outperforms high-end formulas. I’m not exaggerating when I say I wear this lengthening mascara every day.
Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer
Orig. $12
L’Oréal Paris Voluminous Panorama Mascara
Orig. $16
If you’re more into skincare than makeup, Youth to the People’s best-selling Superfood Facial Cleanser is on rare sale. Enriched with kale and green tea, this face wash is like a refreshing green juice cleanse for your skin. And of course, no good skincare routine is complete without SPF. Score 33% off a sheer, water resistant Neutrogena sunscreen with more than 20,000 five-star ratings on Amazon. One satisfied customer described this lotion as “lightweight, moisturizing, and effective,” while another raved about how it “goes on nicely and doesn’t feel greasy.”
Youth to the People Superfood Facial Cleanser
Orig. $39
Neutrogena Ultra Sheer Dry-Touch Sunscreen
Orig. $13
Prime Day is a great opportunity to invest in pricier items that you’ve been eyeing for a while, which is why I’m thinking about adding this Shark heat styling brush and blow-dryer set to my cart while it costs less than $300. I’m also taking advantage of the sales event to stock up on under-$15 essentials that I consistently re-buy, including Hero Cosmetics pimple patches and Garnier Micellar Cleansing Water.
Shark HD430 FlexStyle Air Styling & Drying System
Orig. $300
Hero Cosmetics Original Mighty Patch
Orig. $14
Garnier Micellar Cleansing Water
Orig. $12
Best Editor-Approved Prime Day Fashion Deals
- Puma Club 5v5 Sneakers, $60 (originally $70)
- Levi’s Original Trucker Jacket, $47 (originally $90)
- Sojos Aviator Sunglasses, $13 (originally $20)
- Coach Canvas Crossbody Bag, $98 (originally $195)
- Cushionaire Slide Sandals, $30 (originally $50)
- Popilush Shapewear Romper, $25 (originally $40)
- Anrabess Smocked Flowy Maxi Dress, $30 (originally $41)
I firmly believe that a person can never have too many white sneakers, and I’m obsessed with the baby pink detailing on this Puma pair, marked down to a super reasonable $60. Denim is another fashion staple that I love to buy on sale, and this classic Levi’s jean jacket is a no-brainer at $47.
Puma Club 5v5 Sneakers
Orig. $70
Levi’s Original Trucker Jacket
Orig. $90
Snagging a designer bag for less than $100 is what Prime Day is all about, and you won’t want to miss the chance to take 50% off this Coach crossbody bag with the iconic logo print. For an under-$20 find, I’m loving these retro-inspired aviator sunglasses, available in five cute color combinations—the square frames exude effortlessly cool vibes.
Coach Canvas Crossbody Bag
Orig. $195
Sojos Aviator Sunglasses
Orig. $20
Finally, I found some summer fashion picks including a pair of cork-soled slide sandals with 46,000-plus five-star Amazon ratings for just $30 and a flattering shapewear romper that I am planning to live in over the next few months. Last but not least, check out this breezy floral maxi dress with flirty flutter sleeves and a smocked bodice.
Cushionaire Slide Sandals
Orig. $50
Popilush Shapewear Romper
Orig. $40
Anrabess Smocked Flowy Maxi Dress
Orig. $41
