Byrdie Editors Are In the Know: We Curated the 36 Best Beauty & Fashion Brands to Shop on Amazon

Fashion and Beauty Brands on Amazons

Byrdie / Hallie Gould / Star Donaldson / Jordan Julian

In This Article

The Best Skincare Brands on Amazon The Best Makeup Brands on Amazon The Best Hair Care Brands on Amazon The Best Clothing Brands on Amazon The Best Swimsuit Brands on Amazon The Best Accessories Brands on Amazon How to Shop on Amazon Frequently Asked Questions

The Best Deals on Amazon

Just in time for Amazon Prime Day, Byrdie has launched its very own Amazon Storefront, where you’ll find the latest best-sellers, viral products, and editors’ picks lists from editor-in-chief Hallie Gould, social media director Star Donaldson, and news/deals editor Jordan Julian.

With an endless array of viral products from iconic brands, it can be difficult to narrow down your Amazon wish list. Luckily, Byrdie editors spend hours each day testing products and browsing Amazon for the latest beauty and fashion deals. We’ve got the intel on what’s worth the splurge, which trending products don’t live up to the hype, and when that Dyson hair dryer is going on sale.

From skincare to shoes and everything in between, scroll on to see the very best fashion and beauty brands available on Amazon.

The Best Skincare Brands on Amazon

Whether you wash your face and go or you’ve got an elaborate 10-step skincare routine worthy of its own TikTok GRWM series, many of the best skincare products we’ve tested can be found on Amazon.

Among our favorites is a beloved French pharmacy brand, a Japanese-inspired skincare ritual, and a youth-boosting collection from one of Germany’s preeminent aesthetic doctors. Like us, you probably remember seeing these bottles in your mom’s medicine cabinet—the brand is just as popular today as it was in the 90s. If you’ve committed to only buying cruelty-free beauty products, you’ll love the plant-powered products in this affordable line. And no matter how low maintenance you are, don’t forget the sunscreen!

La Roche-Posay La Roche-Posay Toleriane Double Repair UV SPF Moisturizer View on Amazon Tatcha Tatcha The DEWY SKIN CREAM View on Amazon Innisfree Innisfree Green Tea Hyaluronic Acid Serum View on Amazon Dr. Barbara Sturm Dr. Barbara Sturm Face Cream View on Amazon Elta MD EltaMD UV Replenish Daily Face Sunscreen Broad-Spectrum SPF 44 View on Amazon Clinique Clinique Dramatically Different Moisturizing Lotion View on Amazon

The Best Makeup Brands on Amazon

Trust us on this: Amazon is one of the best places to stock up on your makeup essentials—from foundations and concealers to cream blushes, bronzers, and beyond. The selection is vast and the prices are competitive, even outside of big sale events. Plus, Prime members get free expedited shipping, so you never have to be without your tried-and-trues for too long.

In addition to premium makeup, you’ll find drugstore favorites like e.l.f Cosmetics, NYX Professional Makeup, and L’Oreal. You can also find the buzzy products making their rounds on TikTok—including Laura Geller’s viral Color-Correcting Powder Foundation and Ilia’s fan-favorite Serum Skin Tint.

e.l.f. e.l.f. Camo Liquid Blush Pinky Promise View on Amazon Laura Geller Amazon LAURA GELLER NEW YORK Award-Winning Baked Balance Powder Foundation View on Amazon L’Oreal L'Oreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Lotion View on Amazon Ilia Ilia Multi-Stick Cheek & Lip Tint View on Amazon Maybelline Maybelline Instant Age Rewind Eraser View on Amazon NYX NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush, Fade View on Amazon

The Best Hair Care Brands on Amazon

We keep an eye on what Byrdie readers are buying on Amazon, and products related to hair— removing it from certain body parts and growing more of it on others—are among the most popular items. (FYI, reader favorites of the year include an at-home laser hair removal device, a multi-tasking hair serum, and a handheld dermaplaning tool.)

Depending on the time of year, you can find Dyson’s insanely popular hair tools and devices on discount (a rarity, IYKYK), and even get a restock on Olaplex’s hair-repairing treatments that Byrdie readers buy in bulk.

Dyson Dyson Supersonic Nural View on Amazon Olaplex Olaplex Wash and Shine Kit View on Amazon Color Wow Amazon COLOR WOW Color Wow Travel Kit Includes Shampoo Conditioner And View on Amazon Vegamour View on Amazon Kerastase Amazon Kerastase Elixir Ultime L'Huile Original Hair Oil View on Amazon Revlon Revlon One-Step Hair Dryer and Hot Air Brush View on Amazon

The Best Clothing Brands on Amazon

Byrdie editors are big fans of mixing high and low fashion pieces, so when we need new wardrobe staples or spot a seasonal trend we want to try, we turn to Amazon first.

Among our favorite labels; Amazon’s own The Drop stocks tops, dresses, and more influencer-inspired pieces, while its Aware brand offers sustainable separates made with recycled materials. The iconic Levi’s brand is a must-browse for denim lovers, while Byrdie readers are among the many fans of cozy lounge sets by Anrabess. If you’re into brands like Free People, Staud, and LoveShackFancy, you’ll find those and more in The Shop by Shopbop.

The Drop Amazon The Drop Women's Sita Short Cut Out Cotton Sateen Dress View on Amazon Levi’s Levi's Women's Low Pro Jeans View on Amazon Amazon Aware Amazon Aware Women's Fleece Long Sleeve Henley Hoodie View on Amazon Motherhood Maternity Amazon Motherhood Maternity Women's Maternity Bodycon Dress View on Amazon Anrabess Amazon Anrabess View on Amazon Shopbop Shopbop on Amazon View on Amazon

The Best Swimsuit Brands on Amazon

Vacation season is here and there's no better place to score your swimwear than Amazon. From bikinis to one-pieces, you'll find affordable, high-quality pieces to call your own. In addition to various bathing suit types, there are options in just about every size, color, and trend style. Just don't be surprised if you end up buying more than you anticipated, it's hard to resist some of these picks.

Cupshe is Amazon’s bestselling swimsuit brand, but we’re also big fans of the modest options at Yonique, the sportier tankinis of Speedo, and the bump-friendly picks of Summer Mae.

Cupshe Amazon CUPSHE Ruffled One Piece Swimsuit View on Amazon Yonique Yonique Women's Plus Size Bikini High Waisted Two Piece View on Amazon Eomenie Eomenie Women's One Piece Swimsuits Tummy Control Cutout High Waisted Bathing Suit Wrap Tie Back 1 Piece Swimsuit View on Amazon Summer Mae Summer Mae Maternity One Piece Swimsuit View on Amazon Land’s End Amazon Lands' End Draper James x Women's Chlorine Resistant Bandeau One Piece Swimsuit View on Amazon Speedo Amazon Speedo Women's Uv Swim Shirt Long Sleeve Rashguard View on Amazon

The Best Accessories Brands on Amazon

Every savvy shopper knows that the easiest way to update an outfit is with new accessories. From handbags to jewelry, the options on Amazon are top-tier. Budget-friendly sunglasses to splurge-worthy bags or giftable jewelry, there’s a curation and price point for everyone. The recognizable small size and sleek shape of JW Pei, or the dad-loved, turned sneakerhead stylings of New Balance, are some of Byrdie editors’ favorites.

Psst…On the hunt for a designer bag? You can score pre-loved finds from Chanel, Prada, and Goyard if you know where to look.

JW Pei JW PEI Joy Shoulder Bag View on Amazon Vera Bradley Vera Bradley Cotton on The Go Crossbody Purse View on Amazon Pavoi PAVOI 14K Gold Plated Lightweight Chunky Open Hoops View on Amazon Kendra Scott Amazon Kendra Scott Letters A-Z Pendant Necklace for Women View on Amazon New Balance New Balance Women's 574 V2 Essential Sneaker View on Amazon Crocs Crocs Mellow Recovery Clog View on Amazon

How to Shop on Amazon

Read the Reviews: Scan both positive and negative reviews to get a good understanding of the product’s pros and cons. Look for verified purchase reviews to weed out spam and see only reliable feedback. (You can also browse in-depth reviews of Byrdie Verified products that pass our rigorous testing process.)
Wait for the Best Price: Product prices often fluctuate on Amazon and you never know when the retailer will drop a lightning deal. Use a browser extension like camelcamelcamel to set alerts for wish-list products you’d only buy on sale.
Look for Authentic Sellers and Products: Unfortunately, along with amazing deals and free shipping, the mega-retailer has also become a place for fraudulent third-party sellers looking to sell counterfeit products at a premium. Byrdie editors compiled an Amazon primer to help you shop smarter. Some key tips: Look for the “Sold by” information on the right-hand side of the product page. If it’s sold directly by Amazon or the brand retailer, it’s usually a good sign that the item is authentic. Be cautious of sellers with few reviews or negative feedback—if you buy through an unauthorized third party, there’s no guarantee you’ll get what you paid for.

FAQ

How do I find the best deals on Amazon?
The surest way to get the best price on a product is to sign up for Amazon Prime membership, which gives you early access to Lightning Deals, a Try Before You Buy option on clothing, and free two-day shipping. A Prime membership also offers streaming entertainment, discounts at Whole Foods, and early access to new book releases.
How do I know if a product I see on Amazon is real or fake?
The easiest way to avoid getting scammed is to buy products directly from the brand or manufacturer’s verified Amazon listings or storefront. Indicators that signal red flags include a price that’s significantly lower than the MSRP, low quality product images, and typos or other errors in the product description. If you're still unsure, contact the brand directly to confirm they sell their products on Amazon.
How do I handle lost packages, returns, and other customer service issues?
In case of any issues, make note of your order number, tracking number, and any communication you've had with the seller.

Lost packages: If it's been more than 48 hours since Amazon listed your order as delivered and you still don't have it, contact the seller directly. If the seller is unresponsive Amazon customer service may be able to offer a refund or replacement through the A-to-z Guarantee, which applies to items fulfilled by Amazon.

Returns: Find the product you want to return in the "Your Orders" section of the website. Once you select the reason for the return, just print the shipping label and drop it at your nearest post office.